Codes and Conventions 

What is codes and conventions. 

Codes are a systems if signs. codes can be put into 2 different groups, the groups are labeled technical and symbolic. technical codes control the equipment which tells the story in a media text  for example the camera work in a movie,

symbolic code helps us see what is at the background and brings it forward, things like when the character shows his emotions by the way he acts. 

Production, Lauch and Marketing.

The video starts with a one to one interview which turns into a voice over as there is a show of the iphone 5 the iphone 5 is shown spinnning which will of had to be done using different tyoes of editing and graphics. there is also music in the background which is very light in the video so you can still hearing the person describe everything about the iphone 5. there is more graphics in the video when it shows the phone been split so you can see the inside of the phone. just after the graphics the phone spins around but it is split and then merges together. there is more than one person talking about the iphone5 the way they talk flicks between intwerview and voice over/narrating. the music changes through out the video but it isnt a major difference in music so it doesnt really make you think of anything different.

Promote key, messages and values.


the video starts straight away with music the music plays throughout the ful video the music is pretty loud all the way through the video after about 20 seconds she starts speaking the music dims a little bit but not much when shes speaking the music is a little bit of a distraction. there is no graphics in this video or any animation graphics there is no voice over. but this video definetly gets the word across to the viewers it makes the veiwers excited and makes them listen to watch she has to say.







Internal communictaions

the video starts with animation graqphics and music with various sound effects there is no speech in this video but alot of text explaining what the video is about. the full video is animation graphics mainly because the video is promoting interactive media. the music is continuos all the way through the video the sound comes at different levels, the music track is pretty distracting i thought it was realy loud and somepoints i didnt see myself consintrating on the video the video could have been improved with speech.




Internal training

the full video is created by animation graphics the music beds are inserted as soon as the video starts the musci is pretty up nbeat which makes you concetrate more on the vdeo there is no speech, no interviews and no voice overs. the animation grphics are pretty high standard and the video runs through nicely with the up beat music made me concentrate on the video alot more.





Showreel.

this video is like a showreel/montage of the best parts of damien walters and tim shieff, there isnt any graphics in this video animated or normal graphiccs. when the video first starts there is a music bed inserted which is stopped after the intreduction and is people talking about what they are doing in the gym and talking about what they are worried about, then music starts again but a different song there isnt any interviews just 2 people talking into the camera, there is 3 different songs in the video that go on throughout the full video.



Event coverage

 the opening to the video is a black title screen which is using graphics because the image gets bigger then it goes into a women talking over a microphone aking people dance to the music it has in the back ground then it fades out into a proper backgrund song playing over the video in the video there is clips of people talking but you cant hear them because the music is over playing the people. the video has upbeat music to keep the viewers more interested in the video.